💡 What?

<aside> 💡 Your goal should be to build a repeatable marketing and sales engine

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❓ Why?

<aside> 💡 Acquirers only care about the future of your company, so you need to show them that your company will be able to attract customers as cheaply and repeatedly as possible.

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💪 How?

Find a channel

[ ] Experiment with different marketing channels
[ ] Measure CAC & CLV for each channel you’re testing
[ ] Find a channel that works well
[ ] Double down on the channel

Viability & Optimization

[ ] Show that it’s scalable (can be ramped up with more resources)
[ ] Optimize the channel by lowering CAC to increase profit

Documentation

[ ] Document the channel and your strategy (see [WIP] How to document your marketing)
[ ] Document what works and what doesn’t work when using this channel
[ ] Document the total potential of this channel for example by analyzing organic traffic of keywords that convert (if you use Google Ads)

Fire yourself

[ ] Delegate or automate the work needed to use this channel