💡 What?

<aside> 💡 How you can document your marketing processes and tools

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❓ Why?

<aside> 💡 Having everything marketing related in one place makes an acquisition smoother and enabled quick knowledge sharing

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💪 How?

Document

• [ ] Store all your marketing assets in a cloud storage
• [ ] Create a list of all your marketing channels\
• [ ] Break down your marketing mix
• [ ] Write down the process that you use for each channel including
  • [ ] The tools you use
  • [ ] Best practices
  • [ ] Guidelines
• [ ] Write down the KPIs that you track for each channel

Measure

• [ ] Make sure that you can segment and measure the KPIs for each channel

Improve

• [ ] Revisit your processes and tools periodically
• [ ] Never stop launching and measuring new experiments

🛠 Resources & Tools

20+ Marketing Documents Your Team Should Use | Signaturely