Extracted Resources

Mom Test Cheatsheet

Customer Conversation Template

Key Takeaways



<aside> 💡 Bad customer conversations aren't just useless, they send you on the wrong path


1. The Mom test

Collecting a fistful of false negatives is like convincing a drunk that he's sober

A useful conversation

  1. Talk about their life instead of your idea
  2. Ask about specifics in the past instead of generics or opinions about the future