<aside> 〰️ Product name and one-line description
[Write something]
</aside>
<aside> 🎯 Market category (and subcategory)
[The macro market and submarket (if applicable) that you compete in]
</aside>
<aside> 💪 Competitive Alternatives
What would your users use if your product didn’t exist?
</aside>
<aside> 🦄 Unique Attributes
What features does your product have that alternatives do not?
</aside>
<aside> ✨ Value
What value do those attributes enable for your customer?
</aside>
<aside> 🤗 Who cares a lot
What are the characteristics of a customer that makes them care a lot about the value you deliver?
</aside>