<aside> 〰️ Product name and one-line description

[Write something]

</aside>

<aside> 🎯 Market category (and subcategory)

[The macro market and submarket (if applicable) that you compete in]

</aside>

<aside> 💪 Competitive Alternatives

What would your users use if your product didn’t exist?

</aside>

<aside> 🦄 Unique Attributes

What features does your product have that alternatives do not?

</aside>

<aside> ✨ Value

What value do those attributes enable for your customer?

</aside>

<aside> 🤗 Who cares a lot

What are the characteristics of a customer that makes them care a lot about the value you deliver?

</aside>