<aside> 💡 - You don’t learn then start. You start, then learn
Focus on getting profitable instead of growing at all cost
Solve problems for people you care about and get paid for it via a business
Become a creator first and an entrepreneur second
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<aside> 💡 - It’s the community that leads you to the problem
Once you found the community-you fit, start contributing with the intention of becoming an authority
Pick the right problem, preferably one you have yourself
When in doubt, always go back to the community
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<aside> đź’ˇ - Refine manual valuable process before building a minimum viable product
The faster the feedback loop with you customers the faster you’ll get to a solution they pay for, the fastest is solving your own problem
Before you build anything, see how little you can get away with charging for
“Product-Market fit” = repeat customers who sign up and use your product on their own then start with sales
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<aside> 💡 - Launches are alluring, but they are one-off events I wouldn’t bet my business on. Instead wait until you have a product with repeat, paying customers. Then launch by thanking them
Selling your product (or process) directly to customers may seem slow, but it’s worthwhile
Start by selling to your family and friends before moving on to communities and finally to total strangers
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<aside> đź’ˇ - Marketing is not about making headlines but fans
Educate → Inspire → Entertain, in that order as it gets harder
Wait as long as you can with advertising, you might not need it at all
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<aside> 💡 - Seek “profitable confidence” (Spend less money than you make)
How to spend less: DO less
If you raise money think about raising it from community
Remain your energy and sanity as those often run out before money
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<aside> 💡 - You’ve already built one product for customers, now you’re building another: The product is your company, your customers are your employees
Building a company with employees is more rewarding but much harder than software
Articulate your values early and often
Fit is two-way
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