<aside> ‼️ Sometimes we just want to complain but we don’t want to change our ways.

Finding a critical problem is the most important step in the journey of a bootstrapped business.

This checklist will help to identify critical problems

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Is/Does your Problem:

• [ ] Painful → Ideal = Ignoring it causes a lower quality of life
• [ ] Waste time or money → Ideal = Combination of wasteful and mandatory
• [ ] Not optional → Ideal = People would love to opt-out but can’t
• [ ] Occurs Frequently and Repeatedly → Ideal = People need to do it all the time
• [ ] Takes up too much time → Ideal = Takes a long time to solve every time the problem occurs
• [ ] Forcing people to solve it using their own system → Ideal = Cobbled together solutions exist

People will be willing to pay if:

• [ ] The solution saves them time
• [ ] The solution saves them money
• [ ] The solution makes them money

A combination of all 3 is best